Ford :: essays research papers

Nirmal Tanna Dissertation 11.10.2000 Tutor: D Dovey, TUESDAY 12pm. Question How do the changes/reduction in UK car prices affect the maufaterer and customer? Research will be collected via the internet i.e prices & product information. Internet car buying has also changed the traditional way that an individual would procure a brand new motor vehicle. Other sources such as the AA, DVLA and TOP GEAR (BBC telavision program), will be contacted. The DVLA in Swansea may have intresting information on trends with have been influenced in the price restructuring. Interviews with the director and owner of a Ford garage will also help to see how the changes are effecting the industry. This will help to establish how reduced UK prices are comming in line with main land Europe. Aspects such as recent changes in vehicle equipment levels, and general quality will also be of interest as the maufacturer has to tighten his profit margins. Lots of garages will be contactes this shall help establish which have reduced prices and offer deals to intise customers. General trends will be apparent, but each dealer is a franchise so a particular Dealer i.e. BMW may be offering different packages around the country, even though list prices remain transparent. Government Legislation has also been a crucial factor behind the reduction In Inflated UK prices. This highly topical subject has also been investigated and highlighted Recently in the media. Monday, May 10, 1999 Published at 12:18 GMT 13:18 UK Business: The Company File Ford sparks price war Pressure to reduce the price of new cars is increasing Car-buyers in the UK could benefit from a price war as one of the biggest name brands, Ford, signals its intent to compete more fiercely. Ford is reportedly giving UK dealers a discount of  £3,000 on its Mondeo models, as long as they can sell at least 10 cars a month. Some industry experts believe this could be the start of a price war as manufacturers such as Daewoo and Hyundai shape up for a renewed onslaught on the UK car market. The pressure to reduce prices has been mounting from various sources during the past year. The Competition Commission is currently investigating why car prices in the UK are among the highest in Europe and there has been fierce criticism from an all-party select committee of MPs over the same issue. Motoring journalist Mike Rutherford says that price reductions by Ford - the UK's market leader - are long overdue. He said: "I would much rather see that  £3,000 discount applying not to the dealer but to the end consumer