Sustainability Assignment Example | Topics and Well Written Essays - 2500 words

Sustainability - Assignment Example Significantly, the economy necessitates people consume in order to maintain healthy growing. As such, every day numerous marketing campaigns are prophesying about their commodities and before we get aware, the market is filled with commodities much of which people quickly forget. Notably, people like consuming and their consumption is engrained as a social activity that numerous people participate. Globally, people consume 30% resources beyond what the earth can replenish (Brebbia 2010). It is significant noting that, the developed countries are the west in offending. Therefore, if each continent is to consume at the European and the Americans’ rate, the planet earth can hardly sustain the people. Currently, we face numerous challenges, such the climatic change, biodiversity loss, accelerating social inequalities, changing demographics, and demands for basic commodities. However, the UK Government has set a complex legally binding carbon reduction policy. Accordingly, there is the need to adopt societies, as well as, economies to sustainable consumption patterns that portray at least low carbon, efficiency in resources, and profitability. Generally, retail businesses play critical roles in responding to demands of consumers hence their principal business controller. However, it cannot deliver the contagious changes; thus we need the creation of prosperous, and resource- efficient world. Additionally, numerous consumers possess inadequate information, motivation, and opportunity; hence they cannot make sustainable choices about buying practices and use of products. Concisely, sustainable consumption is still a niche and numerous companies make mere incremental improvements. Co nsequently, the leading brands must take the initiative and collaborate in order stimulate the pull of consumers on sustainability; hence make sustainable consumption mainstream.